Partner Marketplace Strategy

Set the strategy for listing on third-party marketplaces: which ones, how deep, in what order, with what investment, and the condition that ends it. The working method assembles:

• The list → transact → co-sell → scale capability ladder (broad B2B practitioner consensus).
• Tackle's Cloud GTM Maturity Model (vendor-authored, it sells stage-by-stage tooling).
• McFadyen Digital's Marketplace Maturity Model (consultancy-authored, B2C).
• For reading the vendor landscape: the Canalys Global Co-Sell Software Leadership Matrix, IDC MarketScape marketplace assessments, and Gartner's PERM market guide (independent analyst), plus Jay McBain's ecosystem work as the most credible individual voice.

No framework in this field has independent longitudinal validation. Every staged model is authored by a party selling the journey: use them as structure, not as evidence.

The output is a decision artifact an executive funds: the Marketplace Strategy memo, never execution work.

• Listing-form content, store optimization, and ad tactics belong elsewhere.
• Per-partner economics, named-alliance ranking, and joint GTM plans hand off to sibling skills (see Reference).

Interview

Ask before strategizing. Ask one question per message, and offer multiple-choice answers when possible. Skip a question only when the user already gave the answer.