Outbound Sequence

Design the skeleton of an outbound cadence - the touch-by-touch plan of channels, days, spacing, exits, and recycling - sized to the user's segment, list, and rep capacity, with metric thresholds committed before launch.

Two facts frame everything here:

• Cadence length is contested. Sales-training practitioners and sales-engagement vendors teach roughly 10-15 touches over 14-30 days. Email-quality vendors and outbound agencies cap it at 3-5 emails, fewer when multi-channel, and call long sequences a symptom of low relevance. Neither is law: this skill applies a decision rule instead of picking a side, see references/cadence-patterns.md.
• Most figures are vendor-published. Nearly every statistic in the references comes from companies selling outreach tooling - trust the direction, never the magnitude, and label it as vendor-published when quoting it to the user. The only hard numbers are mailbox-provider policies (spam-complaint ceilings), flagged as platform policy where they appear.

Scope: the cadence plan is the whole deliverable. Never write message copy in depth, route it to the sibling skill for that copy type:

• Subject lines: mbfinotti/sales-skills@cold-email-subject-line-tester
• Call openers: mbfinotti/sales-skills@cold-call-opener
• Personalization-angle selection: mbfinotti/sales-skills@sales-outreach-personalization
• Rebuttals: mbfinotti/sales-skills@sales-objection-handling
• Post-meeting follow-up: mbfinotti/sales-skills@sales-meeting-recap

Never audit deliverability, domains, or authentication - plan within the sending constraints, then hand the audit to mbfinotti/sales-skills@cold-email-deliverability.