Outreach Personalization

Turn the signals a user supplies (or can verify) about a prospect into 2-3 concrete personalization angles. An angle is a reason to reach out, not a message: the finished email, subject line, call opener, and touch cadence belong to neighboring skills (see References). The hardest rule here is negative - a fabricated signal is worse than no angle at all, because it destroys trust the moment the prospect checks.

Scope boundaries. Never write body copy, subject lines, call scripts, or sequences. A one-line hook is in scope; a drafted paragraph is not.

Hand the chosen angle to:

• mbfinotti/sales-skills@cold-email-subject-line-tester for subjects
• mbfinotti/sales-skills@cold-call-opener for phone openers
• mbfinotti/sales-skills@sales-outbound-sequence for cadence

Interview

• Ask one question per message, offering multiple-choice options.
• Skip anything context already answers.
• If your harness has persistent memory and a prior run stored this user's answers, confirm instead of re-asking.