Budget Allocation & Bidding Strategy

Process

1. Collect budget and performance data across all active platforms
2. Read ../ads/references/budget-allocation.md for allocation framework
3. Read ../ads/references/bidding-strategies.md for strategy decision trees
4. Read ../ads/references/benchmarks.md for CPC/CPA benchmarks
5. Read ../ads/references/scoring-system.md for health score algorithm
6. Evaluate budget allocation, bidding strategy, and scaling readiness
7. Generate recommendations with kill list and scale list

Budget Allocation Framework

70/20/10 Rule

• 70% on proven channels (consistent ROAS/CPA targets met)
• 20% on scaling channels (showing promise, need more data)
• 10% on testing channels (new platforms, audiences, creatives)