Cross-Platform Creative Quality Audit

Process

1. Collect creative assets or performance data from active platforms
2. Read ../ads/references/platform-specs.md for creative specifications
3. Read ../ads/references/benchmarks.md for CTR/engagement benchmarks
4. Read ../ads/references/scoring-system.md for weighted scoring algorithm
5. Evaluate creative quality per platform
6. Assess cross-platform creative consistency
7. Generate production priority recommendations

Per-Platform Assessment

Google Ads Creative

• RSA: ≥8 unique headlines, ≥3 descriptions per ad group
• RSA ad strength: "Good" or "Excellent"
• Pin usage: minimal and strategic (over-pinning kills RSA flexibility)
• Extensions: sitelinks (≥4), callouts (≥4), structured snippets, image