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Installation
SKILL.md

Google Ads Deep Analysis

Process

  1. Collect Google Ads account data (export, Change History, Search Terms Report)
  2. Read ../ads/references/google-audit.md for full 74-check audit
  3. Read ../ads/references/benchmarks.md for Google-specific benchmarks
  4. Read ../ads/references/scoring-system.md for weighted scoring
  5. Evaluate all applicable checks as PASS, WARNING, or FAIL
  6. Calculate Google Ads Health Score (0-100)
  7. Generate findings report with action plan

What to Analyze

Conversion Tracking (25% weight)

  • Google tag (gtag.js) installed and firing on all pages
  • Enhanced Conversions active (hashed first-party data)
  • Consent Mode v2 implemented (required for EU/EEA)
  • Conversion actions mapped correctly (primary vs secondary)
Related skills
Installs
7
GitHub Stars
3
First Seen
Feb 26, 2026