Blog Strategy -- Positioning & Content Architecture

Develops comprehensive blog strategies that build topical authority for Google rankings while establishing brand presence for AI citation platforms. Includes topic cluster architecture, AI citation surface strategy, content scoring targets, and GEO-specific optimization plans.

Workflow

Step 1: Discovery

Gather context through questions or project analysis:

1. Business: What do you sell/do? Who are your customers?
2. Blog goals: Traffic? Leads? Authority? AI citations?
3. Current state: Existing blog content? (scan if project available)
4. Competitors: Who are your 3-5 main competitors?
5. Differentiator: What unique expertise or data do you have?
6. Resources: Writing capacity (posts/week), budget for visuals?