Jobs to Be Done (JTBD) Analysis

Jobs to Be Done is a framework for understanding why customers "hire" products to help them make progress in specific circumstances.

When to Use This Skill

Keywords: jobs to be done, JTBD, customer jobs, functional jobs, emotional jobs, social jobs, job statements, outcome-driven innovation, Clayton Christensen, hiring products, customer progress

Use this skill when:

• Understanding the underlying motivation behind feature requests
• Reframing requirements from features to customer outcomes
• Discovering unmet needs that competitors haven't addressed
• Prioritizing features based on importance vs satisfaction
• Interviewing customers about their struggles and desired progress
• Analyzing why customers switch to or from competitors

Core Concepts