jtbd-analysis
Jobs to Be Done (JTBD) Analysis
Jobs to Be Done is a framework for understanding why customers "hire" products to help them make progress in specific circumstances.
When to Use This Skill
Keywords: jobs to be done, JTBD, customer jobs, functional jobs, emotional jobs, social jobs, job statements, outcome-driven innovation, Clayton Christensen, hiring products, customer progress
Use this skill when:
- Understanding the underlying motivation behind feature requests
- Reframing requirements from features to customer outcomes
- Discovering unmet needs that competitors haven't addressed
- Prioritizing features based on importance vs satisfaction
- Interviewing customers about their struggles and desired progress
- Analyzing why customers switch to or from competitors
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