jtbd-analysis

Installation
SKILL.md

Jobs to Be Done (JTBD) Analysis

Jobs to Be Done is a framework for understanding why customers "hire" products to help them make progress in specific circumstances.

When to Use This Skill

Keywords: jobs to be done, JTBD, customer jobs, functional jobs, emotional jobs, social jobs, job statements, outcome-driven innovation, Clayton Christensen, hiring products, customer progress

Use this skill when:

  • Understanding the underlying motivation behind feature requests
  • Reframing requirements from features to customer outcomes
  • Discovering unmet needs that competitors haven't addressed
  • Prioritizing features based on importance vs satisfaction
  • Interviewing customers about their struggles and desired progress
  • Analyzing why customers switch to or from competitors

Core Concepts

Related skills
Installs
13
GitHub Stars
65
First Seen
Jan 24, 2026