copywritting
Installation
SKILL.md
Use this skill when the user asks for copywriting, hooks, headlines, email marketing text, landing-page text, VSL/script, sales-page structure, offer wording, CTA, persuasion, or conversion-focused rewriting.
Protect the mandate
- Classify the request as polish, rewrite, or create before touching the copy.
- For polish, preserve meaning, claims, offer logic, structure, links, formatting, and voice unless a change is necessary for correctness.
- For rewrite, preserve the facts and offer but allow stronger structure, sequencing, and phrasing.
- For create, build the argument from the product, prospect, proof, and offer. Mark missing proof or commercial facts instead of inventing them.
- Mirror the user's language. For Melvynx's voice, use direct second-person address, short punchy paragraphs, practical proof, and a clear CTA.
- Never fake proof, urgency, scarcity, testimonials, authority, guarantees, or outcomes.
Diagnose before drafting
Identify: