Salesforce DMP

Salesforce DMP, now known as Salesforce Audience Studio, is a data management platform. It helps marketers collect, organize, and activate audience data from various sources to improve targeting and personalization in advertising campaigns.

Official docs: https://developers.salesforce.com/docs/marketing/mp/guide/mp-home.html

Salesforce DMP Overview

• User
• Audience
  • Attribute
• Destination
• Activation
• Segment
• Data Source
• Report

Working with Salesforce DMP