Snowplow Analytics

Snowplow Analytics is a behavioral data platform that helps businesses track and understand user interactions across their digital touchpoints. It's used by data teams and analysts to collect, model, and activate customer data for advanced analytics and personalization.

Official docs: https://docs.snowplow.io/

Snowplow Analytics Overview

• Event
  • Event Field
• Pipeline
• Data Source
• Data Transformation
• Data Quality Test
• Alert
• User
• Group
• Role