landing-page
Landing Page (High‑Conversion) — Web Design Skill
A landing page is not a homepage. A homepage serves multiple intents. A landing page wins one intent: one offer → one audience → one primary action.
Before you design/write
Gather (ask if missing):
1) Page purpose
- What is the ONE primary action? (trial, demo, buy, waitlist, download)
- What’s the offer? (exactly what do they get?)
- What counts as conversion? (click, signup, purchase)
2) Audience + context
- Who is the ICP?
- What problem are they trying to solve?
- Top 3 objections (why they don’t convert today)
- Traffic source: ads / search / social / email
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