Pricing Page (High‑Conversion) — Web Design Skill

Design a pricing page that helps visitors choose and feel good about it. Your job is not to “show prices.” Your job is to reduce uncertainty.

Before you design/write

Gather (ask if missing):

1) Offer + audience

• What are you selling? (category)
• Who is it for? (ICP + primary use case)
• What’s the main value metric? (seat, usage, project, revenue, etc.)

2) Plans

• Plan names + prices (monthly/annual)
• Limits per plan (the 3–6 limits that matter)
• What’s the upgrade trigger? (what causes people to move up?)