jtbd-building

Installation
SKILL.md

Jobs-to-be-Done Product Design

When This Skill Activates

Claude uses this skill when:

  • Designing new features
  • Understanding customer needs
  • Moving beyond feature requests
  • Identifying real jobs to be done

Core Frameworks

1. Jobs Theory (Source: Bob Moesta, JTBD Co-Creator)

Core Principle:

"People don't buy products, they hire them to make progress in their lives."

The Job:

  • Functional: What needs to get done?
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Jan 31, 2026