launch-execution
The Launch Playbook
When This Skill Activates
Claude uses this skill when:
- Launching new features or products
- Writing announcement copy
- Creating marketing materials
- Positioning product in market
Core Frameworks
1. April Dunford's Positioning Framework
Five Components:
- Who it's for (target customer)
- What it is (category)
- What alternatives exist (competitors)
- Unique value (differentiation)
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