Position

Turn a fuzzy product description into a defensible positioning canvas and a pitch narrative your whole team can tell the same way. Built from 138 insights from 43 Lenny's Podcast guests. Lead team: April Dunford, Andy Raskin, Arielle Jackson.

When to use

• Prospects say 'say that again', mislabel you ('you're just like X'), or say 'I can do that in a spreadsheet'
• Founder pitches brilliantly but new sales/marketing hires tell a different story
• The market shifted and you are positioned for what it used to be
• You are about to write homepage copy, name something, brief a designer or launch (positioning comes first)
• Series B-ish: founders can no longer attend every call and the story must travel
• You are debating whether to create a new category or join an existing one
• You have a deck, landing page, PRD intro or one-liner and want it graded