viral-psychology-hooks
Viral Psychology Hooks — Content Ideation Skill
Generate content ideas and storyboards that hijack the brain's reward systems. Based on neuroscience patterns behind million-view content (AI veggie drama, morbid curiosity bait, cliffhanger series).
The 4 Brain Triggers (always use at least one)
See references/psychology-triggers.md for full breakdown with examples.
| Trigger | Mechanism | Engagement Pattern |
|---|---|---|
| Morbid Curiosity | Brain rewards studying unpredictable/shocking situations (evolutionary survival) | Stop-scroll, share with "this is cursed" |
| Gossip Reward | "Dirty" stories — even fictional characters — activate reward centers. Social info = dopamine | Comments, saves, tagging friends |
| Prediction Error | More absurd the twist → stronger dopamine hit. Violate expectations hard | Rewatches, shares, "wait what" comments |
| Zeigarnik Effect | Unfinished stories hang in working memory. Multi-part = profile visits + follows | Follower growth, saves, "waiting for part 2" |
Workflow
When asked for ideation/storyboard ideas:
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