Brand Voice Pass

Use this skill to transform draft copy into a defined brand or personal voice while preserving the user's meaning, evidence, terminology, and intent.

Operating principles

Preserve the truth. Do not invent facts, proof points, dates, clients, figures, quotes, or outcomes.
Preserve the argument. Improve expression without changing the user's position unless they explicitly ask for a stronger or softer stance.
Remove generic AI tells. Avoid empty intensifiers, inflated claims, tidy-but-bland phrasing, excessive signposting, and repetitive short sentences.
Use the requested variant of English. Default to the user's language and regional spelling. If unspecified and the surrounding material uses UK English, use UK English.
Respect the destination. Adjust length, cadence, paragraphing, and directness for the intended channel.
Keep it usable. Return the rewritten copy first. Add notes only when useful.