brand-naming-strategies
Brand Naming Strategies
Quick reference for strategic brand naming using expert methodologies from Lexicon, Eat My Words, Catchword, and Igor.
"A name should make you smile instead of scratch your head. If it makes you scratch your head, scratch it off the list." — Alexandra Watkins
Key Statistics
- 2.5x increase in company value after Emode renamed to Tickle (4 months)
- 30% traffic increase from name change alone
- 2 syllables = optimal for memorability
- 1,000-3,000 candidates needed before finding gems (Lexicon)
The SMILE & SCRATCH Framework (Alexandra Watkins)
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