brand-values-development
Brand Values Development Framework
Quick reference for developing distinctive, actionable brand values using methodologies from Jim Collins, Patrick Lencioni, Brene Brown, Marty Neumeier, and Simon Sinek.
"You do not create or set core ideology. You discover core ideology." — Jim Collins
"Values are verbs, things we do." — Simon Sinek
"If you're not going to translate values from ideals to behaviors, it's better not to profess any values at all." — Brene Brown
Lencioni's Four Categories of Values
Created by: Patrick Lencioni (The Advantage)
Not all values are equal. Understanding which type prevents common mistakes.
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