competitive-visual-audit
Competitive Visual Audit Frameworks
Quick reference for competitive brand analysis that informs visual identity decisions. This skill auto-activates during visual phases to ensure competitive insights guide design decisions.
"When others zig, zag. Radical differentiation is the surest path to relevance." — Marty Neumeier
Key Statistics
- 55% of brand first impressions are visual
- 90% of snap judgments are made on color alone (depending on product)
- 80% boost in brand recognition from consistent visual strategy
- 86% of customers say authenticity is a key reason they buy
The Good/Different Chart (Marty Neumeier)
More from mike-coulbourn/claude-vibes
conversion-psychology
Psychology of conversion for sponsored content. Includes emotional triggers, social proof, scarcity, urgency, and persuasion principles for video marketing. Auto-activates when discussing conversions, emotional triggers, social proof, urgency, scarcity, persuasion, or why people buy. Use when optimizing scripts for conversion or understanding buyer psychology.
291ai-writing-detection
Comprehensive AI writing detection patterns and methodology. Provides vocabulary lists, structural patterns, model-specific fingerprints, and false positive prevention guidance. Use when analyzing text for AI authorship or understanding detection patterns.
159brand-naming-strategies
Provides brand naming frameworks, evaluation criteria, and templates for startup naming work. Auto-activates during brand name development, name evaluation, domain checking, and trademark research. Use when discussing brand name, company name, product name, naming strategy, SMILE SCRATCH framework, domain availability, trademark, name evaluation, sound symbolism, or naming matrix.
158brand-color-psychology
Provides brand color psychology and strategic palette development frameworks including Color-in-Context Theory, 60-30-10 Rule, color harmony systems, archetype color associations, Blue Ocean color differentiation, cultural considerations, and accessibility requirements. Auto-activates during brand color selection, palette development, color psychology discussions, and color strategy work. Use when discussing brand colors, color palettes, color psychology, color differentiation, color accessibility, color harmony, WCAG compliance, or color specifications.
151scriptwriting-methodology
Direct response copywriting frameworks for video scripts. Includes DR formula, PAS, AIDA, hook formulas, CTA best practices, and conversion optimization. Auto-activates when writing scripts, sponsored content, affiliate content, hooks, CTAs, or copywriting for video. Use when discussing scriptwriting, DR formula, PAS framework, hooks, calls to action, or conversion copy.
131visual-identity-direction
Provides visual identity direction and creative briefing frameworks including Alina Wheeler's five-phase process, strategy-to-visual translation method, mood board methodology, logo brief structure, photography style frameworks, and typography/color direction. Auto-activates during visual direction, creative briefing, mood board creation, logo brief writing, and visual identity system work. Use when discussing visual direction, creative briefs, mood boards, logo briefs, photography style, visual identity, visual strategy, visual translation, visual expression, design direction, or visual language.
86