scriptwriting-methodology
Scriptwriting Methodology for Sponsored Content
Core Framework: The DR Formula
The Direct Response (DR) Formula is the industry standard for sponsored and affiliate video scripts:
Structure
- HOOK (0-3 seconds): Stop the scroll
- PROBLEM (3-7 seconds): Make them feel understood
- SOLUTION (7-12 seconds): Introduce the product
- VALUE PROP (12-15 seconds): Why this product is different
- SOCIAL PROOF (15-18 seconds): Results and credibility
- CTA (18-20 seconds): Clear call to action
Key Principle
Scripts should be 60 words or less for a 20-second video. The structure should feel like storytelling, not advertising.
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