tagline-creation-strategies
Tagline Creation Strategies
Quick reference for creating memorable, strategic taglines using proven methodologies from expert copywriters and brand strategists.
"Your brand isn't what you say it is. It's what they say it is." — Marty Neumeier
Key Distinction: Trueline vs Tagline
| Type | Purpose | Audience | Example (Nike) |
|---|---|---|---|
| Trueline | Internal compass that guides decisions | Internal team | "Helps you find your inner athlete" |
| Tagline | Public-facing "sexy" formulation | Customers | "Just Do It" |
How They Work Together:
- Start with the trueline to nail positioning
- Craft the tagline as its public expression
- The trueline informs; the tagline performs
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