visual-identity-direction
Visual Identity Direction Frameworks
Quick reference for translating brand strategy into visual identity direction, using proven methodologies from brand identity masters.
"A brand is a person's gut feeling about a product, service, or organization." — Marty Neumeier
"Products are made in the factory, but brands are created in the mind." — Walter Landor
"Simple, focused, concept-driven. We are concerned with permanence." — Chermayeff & Geismar & Haviv
Key Statistics
More from mike-coulbourn/claude-vibes
conversion-psychology
Psychology of conversion for sponsored content. Includes emotional triggers, social proof, scarcity, urgency, and persuasion principles for video marketing. Auto-activates when discussing conversions, emotional triggers, social proof, urgency, scarcity, persuasion, or why people buy. Use when optimizing scripts for conversion or understanding buyer psychology.
291ai-writing-detection
Comprehensive AI writing detection patterns and methodology. Provides vocabulary lists, structural patterns, model-specific fingerprints, and false positive prevention guidance. Use when analyzing text for AI authorship or understanding detection patterns.
160brand-naming-strategies
Provides brand naming frameworks, evaluation criteria, and templates for startup naming work. Auto-activates during brand name development, name evaluation, domain checking, and trademark research. Use when discussing brand name, company name, product name, naming strategy, SMILE SCRATCH framework, domain availability, trademark, name evaluation, sound symbolism, or naming matrix.
158brand-color-psychology
Provides brand color psychology and strategic palette development frameworks including Color-in-Context Theory, 60-30-10 Rule, color harmony systems, archetype color associations, Blue Ocean color differentiation, cultural considerations, and accessibility requirements. Auto-activates during brand color selection, palette development, color psychology discussions, and color strategy work. Use when discussing brand colors, color palettes, color psychology, color differentiation, color accessibility, color harmony, WCAG compliance, or color specifications.
151scriptwriting-methodology
Direct response copywriting frameworks for video scripts. Includes DR formula, PAS, AIDA, hook formulas, CTA best practices, and conversion optimization. Auto-activates when writing scripts, sponsored content, affiliate content, hooks, CTAs, or copywriting for video. Use when discussing scriptwriting, DR formula, PAS framework, hooks, calls to action, or conversion copy.
132brand-typography-systems
Provides brand typography selection and hierarchy development frameworks including the Brand-First Typography Selection Process, Modular Scale System, Font Classification Matrix, Serif vs. Sans-Serif Decision Framework, Typeface Evaluation Criteria, Font Pairing Principles, WCAG accessibility requirements, and typography design tokens. Auto-activates during brand typography development, font selection, type hierarchy creation, and typography system work. Use when discussing brand typography, font selection, font pairing, type hierarchy, modular scale, typography accessibility, WCAG typography, or typography guidelines.
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