Visual Identity Direction Frameworks

Quick reference for translating brand strategy into visual identity direction, using proven methodologies from brand identity masters.

"A brand is a person's gut feeling about a product, service, or organization." — Marty Neumeier

"Products are made in the factory, but brands are created in the mind." — Walter Landor

"Simple, focused, concept-driven. We are concerned with permanence." — Chermayeff & Geismar & Haviv

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