GBP Posts & Local Visibility

Maximize visibility in the "Google Map Pack" and drive local conversions through a strategic, consistent cadence of Google Business Profile (GBP) posts. This skill focuses on localized content that signals relevance to Google's algorithm.

Core Objectives

• Increase Map Pack rankings through regular "Freshness" signals
• Drive clicks to website, calls, or bookings directly from the SERP
• Communicate offers, events, and updates to local searchers
• Establish local authority and neighborhood presence
• Boost CTR (Click-Through Rate) using high-intent visual content

Mandatory Elements

1. Post Types

• What's New: General updates, blog links, or "Behind the scenes."
• Offers: Coupons, discounts, or limited-time specials with "Get Offer" buttons.
• Events: Workshops, webinars, or local community involvement.