Lead Scoring & Customer Journeys

Design intelligent lead scoring systems and automated customer journeys that identify sales-ready prospects, nurture leads through the funnel, and maximize conversion rates through behavioral triggers and personalized automation.

Core Objectives

• Identify sales-ready leads through behavioral and demographic scoring
• Automate nurturing journeys based on lead behavior and interests
• Segment audiences for personalized messaging and offers
• Reduce manual work through intelligent automation
• Maximize conversion rates through timely, relevant touchpoints

Mandatory Elements

1. Lead Scoring Model

• Demographic Score: Firmographics (company size, industry, title)
• Behavioral Score: Engagement actions (email opens, page views, downloads)
• Scoring Thresholds: Minimum scores for "Marketing Qualified Lead" (MQL) and "Sales Qualified Lead" (SQL)
• Negative Scoring: Deduct points for unengaged behavior (unsubscribes, inactivity)