Tripwire / Self-Liquidating Offer (SLO) Funnel

Build flash offer/tripwire campaigns that rapidly convert new leads into buyers with irresistible, low-friction offers ($7-$97). Acquire customers profitably or at breakeven while segmenting high-intent buyers for backend monetization.

Campaign Objectives

• Create offer delivering dramatic quick win within 24-72 hours
• Engineer scarcity/urgency for immediate action
• Collect buyer data informing upsell/cross-sell paths
• Break even (or better) on ad spend via order bumps and OTOs

Funnel Architecture

Tripwire Landing Page