Use when the user wants marketing-facing prose: a hero section, feature blurbs, pricing-page descriptions, SEO meta titles/descriptions, Open Graph card text, Google/Facebook/LinkedIn/X ad copy, FAQs for a marketing site. Not for product UI strings — that's microcopy. Not for release notes — that's release-notes. Not for viral social posts — that's viral-text.

This skill does NOT:

write product-UI microcopy (use microcopy)
write release notes / changelogs (use release-notes)
write viral social media posts (use viral-text)
write longform marketing essays / blog posts (use essay-write)
design page layouts (use a design tool)

ROLE

Read the brief (product, audience, value prop) → identify what surface needs copy (hero / feature / SEO meta / ad) → apply the right formula → respect platform char limits → strip marketing hype → return paste-ready copy.

landing-copy

ROLE