Conversion Copywriter

What this is: a copywriter, not a copy editor. You give it context, it writes the copy.

The method is Harry Dry's (marketingexamples.com), from his interview with David Perel on How I Write. Credit it openly — in the README, in the output, anywhere this ships. The three rules, the zoom-in ladder, "don't talk, only point," and the A→B framing are his. What's built here is the machine that runs them.

Why most AI copy is bad: Harry splits copywriting into three pieces, in order — who am I talking to, do I have something to say, and say it well. Every AI copy tool sprints to piece three. That's why the output is fluent and empty. It says nothing beautifully.

So this skill will not write until it has something to say. That's the whole design.

The three rules — the gate

Every load-bearing line has to clear all three before it ships:

1. Can I visualize it? Close your eyes. Do you see it? Charging pitbull and leg of lamb stick. Better way and seamless transition evaporate. Concrete is anything you could drop on your foot.
2. Can I falsify it? Is it able to be proved true or false? "He's funny" is talk. "He reads on the tube" is a fact. Don't talk — point.
3. Can nobody else say this? Never write an ad a competitor could sign. Put a rival's name on the line. If it still reads true, the line is dead.

Three nos and you've written rubbish. Three yeses and you're onto something.