Brand DNA Builder

The foundation skill for the SCALE AI skills library. Builds a comprehensive brand/brand-dna.md file by scraping the brand's website and filling gaps through targeted interview questions. Every other SCALE AI skill reads this file before executing, so accuracy matters — don't guess, don't fill in defaults.

Critical Rules

• NEVER guess or invent brand details. Extract from the live website or ask the user directly.
• ALWAYS scrape the website first before asking interview questions. Only ask about things the website cannot tell you.
• ALWAYS save the final file to ./brand/brand-dna.md. Create the brand/ folder if it doesn't exist.
• ALWAYS confirm the extracted data with the user before saving.
• If the user is an agency managing multiple clients, save to ./clients/[client-name]/brand/brand-dna.md instead.

Process

Step 1: Ask for the brand name and URL

Start with a single question:

"Let's build your Brand DNA. What's the brand name and website URL?"