seo-geo
Installation
SKILL.md
SEO / GEO
Two distinct optimization targets:
- SEO — ranking in traditional search engines (Google, Bing)
- GEO — being cited by AI search engines (ChatGPT, Perplexity, Gemini, Copilot)
Key insight: AI search engines do not rank pages — they cite sources. Being cited is the new ranking #1.
Documentation
The SEO and GEO principles in this skill are stable, but the llms.txt standard is actively evolving.
Before generating or advising on llms.txt files, use WebFetch to read the current spec:
WebFetch("https://llmstxt.org")
Other reference sources (use WebFetch when you need specifics):
- GEO research: https://arxiv.org/abs/2311.09735 (Princeton study)
- Schema reference: https://schema.org (use
references/schema-patterns.mdfor common templates) - Google guidelines: https://developers.google.com/search/docs