Global Campaign Brief

9-section creative brief: Context, Objectives, Target, Core Message, Creative Direction, Channel System, Timeline, Deliverables, Risks. Auto-triggers downstream skills (script, calendar, ad copy, UGC brief).

Step 0 — Read context file

Before writing the brief, read .agents/product-marketing-context-global.md to load:

• Product, USP, pricing
• Target region and currency
• Brand voice & visual identity
• Existing campaigns and lessons learned

If the file is missing, ask the user to run product-marketing-context-global first.