Ad Copy (Global)

Operating rules: skills/en/references/operating-rules-global.md (esp. rules 2, 3, 7).

Step 0: Check context file

Before writing ad copy, read context file (if exists):

1. .agents/product-marketing-context.md (product marketing)
2. .agents/personal-brand-context.md (personal brand)

Decide mode:

• Only product-marketing-context.md exists -> MODE A (default — 6 TOFU/MOFU/BOFU variations)
• Only personal-brand-context.md exists -> MODE B (Personal Brand Mode)
• Both exist -> ASK 1 question: "Are you running ads to sell a product or boost personal brand?"
• Neither exists -> Suggest creating appropriate context