Brief UGC / EGC / KOC

Quy tac van hanh chung: skills/vi/references/quy-tac-van-hanh.md (dac biet quy tac 2, 3, 7).

Skill nay viet brief san xuat cho mot creator da chot. Chon, tham dinh, bao gia KOC, mo hinh tra phi, affiliate va re-book thuoc cap chuong trinh: dung 75-hop-tac-koc-affiliate.

Thu thap thong tin

Hoi toi da 4 cau truoc khi tao brief:

1. San pham / dich vu gi? Mo ta ngan, USP, gia, doi tuong khach hang.
2. Loai creator nao? UGC (khach hang that), EGC (nhan vien), KOC (creator tra phi). Neu khong chon — mac dinh UGC.
3. Muc tieu noi dung? TOFU (nhan biet), MOFU (thuyet phuc), BOFU (chot don). So luong video can.
4. Ngan sach va thoi gian? Ngan sach/video, deadline giao video, thoi gian chien dich.

Nguyen tac cot loi