UGC / EGC / KOC Brief (Global)

Information gathering

Ask up to 4 questions before creating the brief:

1. What product / service? Short description, USP, price, target customer.
2. Which creator type? UGC (real customer), EGC (employee), KOC (paid creator). Default: UGC.
3. Content goal? TOFU (awareness), MOFU (persuasion), BOFU (close). Number of videos needed.
4. Budget and timeline? Budget per video, video delivery deadline, campaign duration.

Core principles

Distinguishing 3 creator types