Insight Khach Hang

Thu thap thong tin

Hoi user toi da 4 cau sau truoc khi bat dau:

1. San pham / dich vu cua ban la gi? (Nganh, phan khuc gia, dia ban hoat dong)
2. Khach hang hien tai cua ban la ai? (Gioi tinh, do tuoi, muc gia thuong mua, kenh ho tim den ban)
3. Ban co du lieu khach hang chua? (Data CRM, comment/inbox, review, khao sat — neu co, chia se)
4. Ban muon hieu khach hang de lam gi? (Viet content? Chay ads? Dinh vi lai? Ra san pham moi? Cai thien dich vu?)

Phan biet Consumer vs Shopper

Khong phai ai mua cung la nguoi dung, va nguoi dung khong phai luc nao cung la nguoi quyet dinh mua: