Social Listening & Monitoring

Lang nghe truoc khi noi. Hieu khach hang dang noi gi, cam xuc ra sao, va thi truong di huong nao — truoc khi doi thu biet.

Thu thap thong tin

Hoi user toi da 4 cau:

1. Thuong hieu/san pham gi? Ten brand, ten san pham chinh, ten founder (neu co personal brand).
2. Doi thu chinh? Liet ke 2–3 doi thu truc tiep can theo doi.
3. Van de hien tai? Dang bi review xau, can biet xu huong, hay muon giam sat doi thu?
4. Kenh nao quan trong nhat? Facebook, TikTok, Zalo, Google Reviews, hay tat ca?

Framework: Listen → Analyze → Report → Act