Ads Audit (Global) — Coverage-Aware Health Score & Action Plan

Operating rules: skills/en/references/operating-rules-global.md (esp. rules 2, 3, 7).

Difference from 03-performance-eval-global:

• 03 diagnoses why numbers moved (a week-over-week drop, a sudden CPA spike) — symptoms.
• 21 audits account configuration (setup, structure, tracking, creative) — scores coverage-aware health and finds systemic issues.

Insight before numbers. Lead with judgment; illustrate with metrics.

For Newbies — Start Here

What is an ads audit? A structured review of your ad accounts (Meta, Google, TikTok) to find leaks, misconfigurations, and missed opportunities. The output is a Health Score (0-100) with its coverage, a break-even block, findings with a verdict, change proposals for approval, and a 7-day Action Plan.