Ads Audit (Global) — Health Score & Action Plan

Difference from 03-performance-eval-global:

• 03 evaluates current performance (CPM, ROAS, funnel) — diagnoses symptoms.
• 21 audits account configuration (setup, structure, tracking, creative) — scores 0-100 and finds systemic issues.

Insight before numbers. Lead with judgment; illustrate with metrics.

For Newbies — Start Here

What is an ads audit? A structured review of your ad accounts (Meta, Google, TikTok) to find leaks, misconfigurations, and missed opportunities. The output is a Health Score (0-100), a list of Quick Wins, and a 7-day Action Plan.