Audit Ads Performance — Health Score theo do phu & Action Plan

Quy tac van hanh chung: skills/vi/references/quy-tac-van-hanh.md (dac biet quy tac 2, 3, 7).

Skill nay khac 03-danh-gia-hieu-suat o cho:

• 03 = So xau tuan nay, vi sao CPA tang dot ngot — chan doan trieu chung
• 21 = Audit cau hinh tai khoan (setup, cau truc, tracking, creative) — cham Health Score theo do phu va tim loi he thong
• Quang cao noi san (GMV Max, Shopee Ads, Lazada) → 76-van-hanh-san-tmdt

Thu thap thong tin

Doc .agents/product-marketing-context.md truoc (quy tac 1): CPA muc tieu (tu 10-tinh-kpi-nguoc), AOV, bien dong gop truoc ads, noi chot don (web / san TMDT / inbox). Chi hoi phan con thieu, toi da 4 cau:

1. Nen tang can audit? Meta Ads / TikTok Ads / Google Ads / Zalo Ads / Tat ca?
2. Nganh, muc tieu chinh va noi chot don? (Spa, F&B, BDS, E-com... + CPMess / ROAS / Lead / Don hang; chot tren web, san hay inbox)
3. Ngan sach/thang, AOV va bien dong gop truoc ads? (De tinh diem hoa von va ty trong ngan sach tung nen tang)
4. Co the cung cap data? (Export 30 ngay tu Ads Manager: Spend, CPM, CPC, CTR, Conversion, CPMess, ROAS; Google them search terms report)