Offer Design

Offer la "thu minh ban": ket qua, goi thanh phan, bao dam, bonus, ly do han che, cach thanh toan. Copy tot khong cuu duoc offer yeu; pricing dung nhung offer mo ho van kho ban.

Thu thap thong tin

Doc .agents/product-marketing-context.md neu co. Neu thieu, hoi toi da 4 cau: san pham/dich vu ban gi, khach hang nao, gia hien tai/du kien, ly do khach con do du. Neu user co landing page, sales page, proposal, pricing sheet, hay lay do lam dau vao. Neu can chi tiet, doc references/offer-framework.md.

Khi nao dung skill nay

Dung khi user can lam goi ban hap dan hon:

• Dich vu agency, tu van, coaching, khoa hoc, info product, membership, high-ticket B2B.
• Goi san pham can bonus, guarantee, payment plan, upsell/downsell.
• Offer dang co traffic/leads nhung conversion thap.

Khong dung skill nay de chi tinh gia. Neu chi can tier/gia/break-even, dung 17-pricing-strategy truoc.

Workflow