Offer Design (Global)

An offer is what the customer actually buys: outcome, package, proof, guarantee, bonuses, constraints, and payment structure. Better copy cannot rescue a weak offer.

Information gathering

Read .agents/product-marketing-context-global.md if available. Ask up to 4 questions: what is sold, who buys it, current or intended price, and why buyers hesitate. If the user has a sales page, proposal, pricing sheet, or funnel, use it as input. For details, read references/offer-framework.md.

When to use

Use this skill for:

• Services, agencies, consulting, coaching, courses, memberships, high-ticket B2B.
• Packages needing bonuses, guarantees, payment plans, upsells, or downsells.
• Offers with traffic or leads but weak conversion.

If the user only needs price tiers, margins, or break-even math, use 17-pricing-strategy-global first.

Workflow