Brand Voice (Global)

The foundation skill of the content cluster. Every other content skill — 36-content-brief-global, 37-social-caption-global, 04-script-video-global, 05-ad-copy-global, 14-email-marketing-global, 38-community-seeding-global — reads this document before writing. Without it, output is technically correct and tonally inconsistent.

Information gathering

Read .agents/product-marketing-context-global.md and any existing brand guideline first. If information is missing, ask up to 4 questions:

1. What does the brand sell, to whom, at what price point — and what should a reader feel after reading its content?
2. Which 3 adjectives describe the brand's actual character — and how must the brand never be perceived?
3. Is there a brand or writer whose voice is close to the target? (reference only, never to copy)
4. What words do customers use when they talk about the brand or category? Paste real reviews, comments, support tickets, or call notes — this is the single most valuable vocabulary source.

Principles