Content Brief (Global)

One brief per piece. This is the link between the calendar (01-content-calendar-global) and production (37-social-caption-global, 04-script-video-global, 05-ad-copy-global, 14-email-marketing-global). The brief is good enough when the writer finishes without asking the lead a single question.

Information gathering

Read .agents/product-marketing-context-global.md, the Brand Voice Document (35-brand-voice-global), and the calendar (01-content-calendar-global) first. If something is missing, ask up to 4 questions:

1. Where does this piece sit in the funnel (TOFU / MOFU / BOFU), and which campaign or weekly theme does it belong to?
2. Which channel and format? (Instagram / LinkedIn / TikTok / Facebook / X / YouTube / email — video / carousel / static / text / newsletter)
3. What is the intended CTA? (comment / click / DM / book a demo / subscribe / buy)
4. When is approval due, and who is writing it?

Principles