Caption Social

Caption organic cho bai dang tu nhien tren Facebook / Instagram / TikTok. Caption tot = hook du manh de dung ngon tay, body du thuyet phuc, CTA du ro de khach biet lam gi. Viet cho nguoi doc tren dien thoai, dang luot nhanh. Ads copy tra phi (co chinh sach quang cao, gioi han ky tu ads) → dung 05-copy-quang-cao.

Thu thap thong tin

Doc Brand Voice Document (35) va content brief (36) neu co — brief da co angle, hook direction, CTA thi dung luon, khong hoi lai. Neu thieu, hoi toi da 4 cau:

1. San pham / dich vu / chu de bai viet la gi — va co so lieu / testimonial / case study that khong?
2. Tang pheu nao? TOFU (nhan biet) / MOFU (tin tuong) / BOFU (chot don)
3. Kenh nao? Facebook Page / Facebook Group / Instagram / TikTok
4. CTA mong muon va do dai muc tieu? (comment / click / DM / mua — ngan <100 chu / vua 100-200 / dai >200)

Nguyen tac