Community Seeding (Global)

Community marketing done properly is participation, not placement. A brand earns the right to mention itself by being useful first, under a real name, in communities whose rules it has actually read. Manufactured engagement — sockpuppets, brand-written reviews, coordinated voting — is both against every major platform's rules and, in the US, against FTC rules. Getting caught is a bigger loss than never posting.

Full per-platform rules, disclosure mechanics, and cadence limits: read references/platform-rules.md.

Information gathering

Read .agents/product-marketing-context-global.md and the insight file (09-customer-insight-global) first. If information is missing, ask up to 4 questions:

1. What is being marketed, and which communities does the target audience actually spend time in? (subreddits, Discord servers, Slack groups, Facebook Groups, LinkedIn groups, Quora topics, niche forums)
2. What is the objective? Awareness / qualified leads / traffic / genuine social proof / product feedback
3. Who on the team will participate under their real name, and how much time per week can they give?
4. Has the brand posted in these communities before — what happened, and was anything removed or banned?

Principles