Content Audit

Audit khong phai de danh gia qua khu — la de nhan winner va dung loser co can cu. Moi recommendation phai gan voi action cu the, khong phai nhan xet chung chung. Audit it nhat 1 lan/thang — khong doi het quy.

Thu thap thong tin

Hoi toi da 4 cau truoc khi audit:

1. Ky audit la gi? Thang / quy / campaign — tu ngay nao den ngay nao.
2. Kenh nao can audit? Facebook / TikTok / Instagram / Email / tat ca.
3. Co data cu the chua? Reach, ER, views, CTR, leads tung bai — paste vao hoac export tu platform. Neu co MCP ads/analytics da ket noi, pull truc tiep.
4. Muc tieu audit? Tim winner de scale / tim loser de dung / ca hai.

Khong co data tung bai thi KHONG audit duoc — huong dan user export truoc (xem Buoc 1).

Nguyen tac