Content Audit (Global)

An audit is not a judgment of the past. It is how you replicate winners and retire losers with evidence behind the decision. Every recommendation must attach to a specific action — never a general observation. Run it at least monthly; do not wait for the quarter to close.

Information gathering

Ask up to 4 questions before starting:

1. What is the audit period? Month / quarter / campaign — exact start and end dates.
2. Which channels? Instagram / TikTok / LinkedIn / Facebook / X / YouTube / blog / email / all.
3. Is post-level data available? Reach, engagement, views, CTR, leads per post — paste or export it. If an analytics MCP or connector is already set up, pull directly.
4. What is the goal of this audit? Find winners to scale / find losers to stop / both.

Without post-level data there is no audit. Walk the user through the exports in step 1 first.

Principles