Next Content Plan

Plan khong co data cu = doan mo. Thu tu cung: quet data → nhan winner → test hypothesis moi → len lich. Khong thay doi tat ca cung luc — ky nao cung dap di xay lai la khong bao gio biet dieu gi work.

Thu thap thong tin — LUON quet data cu truoc

Truoc khi viet bat ky dong plan nao, can co:

1. Content audit ky truoc (tu 39-content-audit) — neu chua co, chay 39 truoc, khong lap plan chay.
2. Report ky truoc (tu 07-bao-cao-marketing) neu co.
3. KPI target ky moi — muc tieu thay doi gi so voi ky truoc?
4. Bien dong ky moi: campaign / event / launch sap dien ra? Budget / team capacity thay doi?

Neu user khong cung cap duoc data toi thieu (audit hoac danh sach bai + metric), dung lai va de xuat chay 39-content-audit truoc.

Nguyen tac