Next Content Plan (Global)

A plan without last period's data is a guess. The order is fixed: read the data, replicate the winners, test a small number of new hypotheses, then schedule. Do not change everything at once — a team that rebuilds from scratch every period never learns what works.

Information gathering — always read the old data first

Before writing a single line of plan, you need:

1. The prior period's content audit (from 39-content-audit-global). If it does not exist, run that skill first. Do not plan around it.
2. The prior period's report (from 07-marketing-report-global) if available.
3. KPI targets for the new period — what changes versus last period.
4. Known variables in the new period: upcoming campaign, launch, event, seasonality; changes in budget, headcount, or capacity.

If the user cannot supply at least an audit or a post list with metrics, stop and recommend running 39-content-audit-global first.

Principles