Campaign Asset List (Global)

The first step of design production: list every asset the campaign needs before opening any design tool. Read the campaign brief from 02-campaign-brief-global first; if there is no brief yet, run that skill before this one.

Information gathering

Read .agents/product-marketing-context-global.md and the campaign brief if available. If information is missing, ask up to 4 questions:

1. Campaign name, primary objective, and launch date? Lead, sale, or awareness — plus the confirmed launch date, which anchors every backward deadline.
2. Which channels? Meta Ads, TikTok Ads, Google/YouTube, LinkedIn, Pinterest, email (Klaviyo/Mailchimp/HubSpot), landing page — is organic running in parallel?
3. Which formats? Video ads or static only? Any UGC or creator content in the mix?
4. Who owns delivery? Which designer takes the work, and does a brand guideline exist? If not, run 46-brand-guideline-global first.

Principles